I help software and mobile app companies grow by taking a hands-on approach in engaging customers, setting up intelligent marketing platforms, and running ongoing programs.
If you’re looking for help in growing customers or optimizing your marketing programs, let’s chat.
- Audit existing marketing process, including: customer engagement, content, landing pages, SEO rank, and technology stack
- Define target buyers and personas.
- Map content to customer decision journeys.
- Create lead generation funnel models to align sales and marketing, from marketing qualified leads (MQLs) to Opportunities to Renewals.
- Create inbound marketing content plans, including “big rock” content and modular spin-off content.
- Create accounts-based-marketing (ABM) plans to align marketing and sales in pursuing top prospects.
- Install, connect, test, and deploy marketing platforms, including Localytics (mobile apps), and HubSpot.
- Create App Store Optimization (ASO) plan, including keywords, title, images, and description.
- Manage ongoing programs, producing content, engaging customers across social and email, and optimizing engagement and conversions through growth hacks.
- Automate and optimize customer touchpoints, including web pages, email, and push notifications.
I’ve had hands-on experience designing, wiring and running marketing platforms and applications, including Localytics, Hubspot, Salesforce, WordPress, Vimeo, Zapier, Google Analytics, Google Adwords, and GotoWebinar.