I help software and mobile app companies grow by taking a hands-on approach in engaging customers, setting up intelligent marketing platforms, and running ongoing programs.

If you’re looking for help in growing customers or optimizing your marketing programs, let’s chat.

Consulting Services

PLAN

  • Audit existing marketing process, including: customer engagement, content, landing pages, SEO rank, and technology stack
  • Define target buyers and personas.
  • Map content to customer decision journeys.
  • Create lead generation funnel models to align sales and marketing, from marketing qualified leads (MQLs) to Opportunities to Renewals.

BUILD

  • Create inbound marketing content plans, including “big rock” content and modular spin-off content.
  • Create accounts-based-marketing (ABM) plans to align marketing and sales in pursuing top prospects.
  • Install, connect, test, and deploy marketing platforms, including Localytics (mobile apps), and HubSpot.
  • Create App Store Optimization (ASO) plan, including keywords, title, images, and description.

RUN

  • Manage ongoing programs, producing content, engaging customers across social and email, and optimizing engagement and conversions through growth hacks.
  • Automate and optimize customer touchpoints, including web pages, email, and push notifications.

Marketing Platforms:

I’ve had hands-on experience designing, wiring and running marketing platforms and applications, including Localytics, Hubspot, Salesforce, WordPress, Vimeo, Zapier, Google Analytics, Google Adwords, and GotoWebinar.

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